Digital

82 Articles

As long as advertisers and agencies value low CPMs and massive buying power for larger inventory, ad fraud will continue to dominate...
According to the findings by Adjust, the double-digit growth in Indonesia is fueled by the popularity of video apps and streaming services,...
The latest Amazon playbook from Merkle guides advertisers on which tools to use within the walled garden of the world's largest eCommerce...
The arms race for first-party data is influencing strategy and investment strategies among major incumbent brands across all categories. The head of...
Conversational ABM for Marketo Engage allowing B2B marketers to have live conversations with strategic accounts in real time.
Building on the $1.68 billion acquisition of Magento in 2018, Adobe today announced the launch of the Commerce Cloud at the Adobe...
The six-second video format is mobile-first, promising to help advertisers run digital media campaigns in a premium publisher marketplaces, such as Unruly's,...
30% of Singaporeans abandoned their shopping carts due to longer-than-expected delivery times, the study found. For Chinese New Year 2019, the data is...
Advertisers and agencies converged at the inaugural YouTube Pulse event in Karachi today to share best practices, market data, and case studies...
Not the bad kind, but you know, the kind that will allow developers of Messenger to assign different personalities for different use...
Google has announced that it's Search product will be impacted by three shifts in how the company views the function that allows...

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