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Taiwan

109 Articles

Contenders at Cannes 2024: Luckin Moutai Latte – Luckin Coffee | Ogilvy Taipei

Kweichow Moutai, the official spirit of China, is often shared during special occasions and ceremonies.
Sony

Sony Music Entertainment Taiwan Welcomes WeiBird

SME Taiwan said it has also it enhanced its partnership with Cyndi Wang. Widely described as the “Mandopop princess” or “Taiwanese Sweetheart”.

OMD Taiwan Taps Jason Chen as General Manager

OMD Taiwan has appointed Jason Chen as General Manager reporting directly to Kelly Huang, CEO of Omnicom Media Group Taiwan. As GM,...

‘Hear My Last Wish’ Gives Organ Donors a Voice After They’re Gone

Publicis Groupe Taiwan has launched ‘Hear My Last Wish’ – a platform that allows potential organ donors to express their heartfelt wishes...

Jolin Tsai Stars in McDonald’s Taiwan’s ‘Simple Happiness’ 40th anniversary Campaign

Starring Jolin Tsai, Taiwan’s ‘Queen of C-pop’ with over 25 million records sold, the film depicts moments of simple happiness across four...

Uber One Rolls Out ‘Never Eat Dirt Again’ Campaign for Launch in Taiwan

“It’s a light-hearted metaphor people use when they can’t afford fancy food.'

Don’t Litter in Taiwan – God is Watching

Within three months, the initiative garnered so much attention that illegal waste dropped by 73% said the campaign.

How Brands Can Tap Into Taiwan’s Influencer Marketing in 2023

It will difficult for brands to succeed in Taiwan without an influencer-heavy strategy customized to local needs, says Ray Wei.

McDonald’s Launches ‘Donation Wallpaper’ in Taiwan via Leo Burnett

McDonald’s and Leo Burnett Taiwan partnered with up-and-coming new media artists to create a series of downloadable wallpapers. Each design is more...

The Hoffman Agency Promotes Leaders in SE Asia and Taiwan Ahead of Regional Expansion

The Hoffman Agency has made leadership promotions in Southeast Asia and Taiwan in moves that reinforce its commitment to Asia-Pacific and set...

BBDO Taiwan Names Shih-Yen Lee Chief Creative Officer

BBDO Taiwan has appointed Shih-Yen Lee as its Chief Creative Officer.

Lay’s Finger Washing Machine – So You Can Dive Right in to That Bag of Chips Worry Free

An invention that instantly detects and sanitizes fingers now enables instant enjoyment of a bag of Lay’s crisps. Genius!

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