In collaboration with creative agency Fred & Farid Los Angeles, Luxury Stores at Amazon has released their fall brand “Luxury, with a smile”.
The full campaign, comprising 42 still photos and 14 films, was produced by renowned directors and photographers Cass Bird and Andrew B Myers.
With on-figure photography and films by Cass Bird, and product-forward mini sets depicting iconic European cities by Andrew B Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured creatives.
The fall campaign stars fashionable entrepreneurs, tastemakers, and thought-leaders — including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson — “as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other,” the brand said.
“Luxury, with a smile” makes high fashion fun again, as each film and photograph provides a blank canvas for the featured cast to express their authentic selves — whether that means breakdancing in sneakers, accessorizing statues in matching sunglasses, or playing with equally fashionable dogs.”
Image Courtesy of Luxury Stores at Amazon
Image Courtesy of Luxury Stores at Amazon
Image Courtesy of Luxury Stores at Amazon
Image Courtesy of Luxury Stores at Amazon
Credits
Client:
Brand: Luxury Stores at Amazon
Head Of Luxury, Marketing: Carlie Lawrence
Sr. Product Marketing Manager: Michael Zickert
Visual Director: Samantha Adler
Sr. Content Editor: Brooke Bobb
Creative Producer: Erin O’reilly
Fashion Editor: Maddie Swanson
Visual Designer: Brent Gentile
Social Media Marketing Manager: Nicole Clancy
Agency:
Agency: FRED & FARID Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Chelsea Steiger
Account Director: Sarah Silberstein, Peter Jacobs
Strategy Director: Eileen Zhao
Art Directors: Kiyomi Morrison, Bridget Callahan
Copywriter: Ciana Alessi
Executive Producer: Amanda Van Caneghem
Producer: Veronica Reo
ON-FIGURE PRODUCTION:
Photographer: Cass Bird
Artist Representative: Art & Commerce
Photographer’s Agent: Annemiek Ter Linden
Photographer’s Producer: Yael Peres
Production Co: North Six
DP: Tyler Kohlhoff
Steadicam: Yoshi Tang
DIT: John Fitzgerald
Movement Director: Emma Chadwick
Set Designer: Piers Hanmer
Stylist: Stella Greenspan
Stylist Assistants: Lily Zhang, Casey Huang
Hair Stylist: James Pecis
Makeup Artist: Romy Soleimani
Manicurist: Lolly Koon
Post Production: Modern Post
Editor: William Town
Producer: Morgan Escobar
Colorist: Justin Schroepfer
Audio Mix: Sam Casas, Lime Studios
Music: Track search by Actual Magic, licensed “Dum Dum De Dip” Written by Judi Placido. Performed by Judi & the Affections.
Retouching: Velem
OFF-FIGURE PRODUCTION:
Photographer: Andrew B Myers
Production: Apostrophe Reps
Artist Representative, CEO: Kelly Montez
Producer: Lindsay Talley
Production Assistant: Yasmin Alishav
DIT: Victor Tate
Set Designer: Andy Harman
Art Assistants: Dusty Rose, Kayleigh Snowden, Tin Nguyen, Laila Lott, Paul Levine
Soft Goods Stylist: Rebecca Donnelly
Retouching: Dave Herr
