Australian ad tech company Cartelux has appointed former Audi Global Head of Media Manager Kristin Harder as Global Head of Strategy and Partnerships. She is tasked with steering the strategic direction of the company, launching marketing initiatives, and growing the business’ global partnership networks.
Harder joins from Audi, where during her nine-year tenure she managed Marketing Communication, Events & Sponsorship for China. Her career grew to incorporate global marketing responsibilities when she became Global Head of Sales Media, before taking on global media responsibilities.
“Cartelux is targeting a long-standing pain point within global campaign management by integrating retail networks seamlessly into the campaign and media buying process,” Harder said.
“I have seen first-hand the critical divide that often lies between OEM and retail networks, in particular in digital advertising. Maximising synergies is critical for reaching in-market audiences at the right time and place. Cartelux has truly innovated this space by offering a simple, time and cost-efficient platform solution.”
“Kristin’s global experience, understanding of the most complex automotive retail environment, combined with her global marketing and media background is a perfect fit for the company. I am delighted to have her on board to grow the business together,” added Cartelux founder and Chief Executive Officer Josh Williams said.