Cartelux Appoints Geoff Reilly CFO

Australian ad tech company, Cartelux announced the appointment of Geoff Reilly as the company’s Chief Financial Officer to drive its financial function through the next stages of growth.

Reilly will be responsible for guiding Cartelux through its current phase of expansion as it closes its seed funding round and aims for a significant Series A round later this year.

Reilly has more than 20 years’ experience both in Australia and internationally in the capital markets, operations, and financial functions of technology companies, and more specifically enterprise SaaS startups with similar business models to Cartelux.


He was previously Chief Financial Officer at TradeGecko and helped steer the Singapore-based business through its merger with Intuit in late 2020.

“I’m very excited to be joining Cartelux at this important time and look forward to working with Josh Williams and the executive team in their objective of executing the delivery of the business’ global growth strategy,” said Reilly.

“My aim is to build on Cartelux’s strength and negotiate the best opportunities for the business through its next phase of funding.”


Reilly’s appointment follows a global deal with Kia Worldwide and a similar announcement with BMW Group late last year.

“Geoff’s appointment will ensure Cartelux can navigate its way through this crucial phase of our journey, scaling global operations and navigating significant growth. He brings extensive international experience and has successfully driven a number of substantial growth programs throughout his career,” said Joshua Williams, Chief Executive Officer and Founder of Cartelux.

“As we continue to evolve as a company, Geoff’s financial acumen, steady demeanor, and strategic thinking are a great addition to our leadership team and Cartelux.”

The company announced the key hires to the executive team of Patrick Doble and Raoul Picello last year, with Hervé Genin being appointed this year to lead EMEA.

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