Carousell Launches Hyper-Targeted Cars Campaign in Singapore

    By Katerin Pantaleon - Nov 4, 2020
    Carousell Launches Hyper-Targeted Cars Campaign in Singapore

    Carousell, one of the world’s largest and fastest-growing classifieds platforms, has collaborated with 72andSunny Singapore to launch its automotive campaign for Singapore. This follows Carousell’s appointment of 72andSunny as its creative partner last year, launching its first-ever regional brand campaign, positioning the platform as a peer-to-peer community where ‘everyone wins’.

    The campaign launches today to drive conversion for Carousell’s automotive business, with hyper-targeted ads addressing buyers at each stage of their car purchase journey. The creative team puts a playful twist on typical product shots, giving cars a personality and expression to match each message. The series of data-driven digital ads is accompanied by onground ad shells near car showrooms and dealers, designed to funnel buyer traffic to Carousell.

    “We value 72andSunny as a strategic and creative partner who understands our business and works together to drive our growth,” said Cassandra Leong, Brand Lead, Carousell. “It was great to reunite with them as we expand the cars category for Carousell.”

    72andSunny’s automotive campaign for Carousell comes on the back of its summer launch for premium beer Bud Light in China, and recent new business wins including GIC and Lazada.

    “We are genuine collaborators and nothing energizes us like working with modern ambitious brands like Carousell, who share our agile and inventive spirit,” said Johnny Tan, Executive Creative Director, 72andSunny Singapore.


    Client: Carousell
    Creative Agency: 72andSunny Singapore
    Digital Imaging: Digitalis
    Media Agency: Vizeum Singapore


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