Carousell, a classified platform, has appointed 72andSunny Singapore as its creative partner for 2021 to lead cross-market campaigns and activations. The agency was awarded without a pitch and is a continuation of the ongoing relationship between the two.
Carousell first appointed 72andSunny for its brand launch in 2019.
“As we grow our brand and offerings, we need a strategic and creative ally who shares our ambition, understands our business, and is a genuine collaborator, so we get better together,” said Cassandra Leong, Brand Lead, Carousell. “72andSunny has demonstrated that and we’re excited to reunite again.”
72andSunny previously worked with Carousell to spark an influencer ‘reboxing’ movement to help second-hand products find a new home and most recently launched a conversion campaign for its automotive vertical in late 2020.
“The only thing better than new partnerships is sustaining strong long-term relationships,” said Ida Siow, President, 72andSunny Singapore. “We’re proud of the work we have done for Carousell, but perhaps even prouder that we are in this for the long-haul, to truly help Carousell win the future.”
We never share your info, we only share ours.