CareerOne’s New Campaign Takes the Hassle Out of the Job Hunt

CareerOne has launched a new musical campaign in collaboration with Hardhat aiming to highlight the platform’s simplistic job hunt features.

The brand’s AI-powered algorithm is built to help job seekers and the campaign comes as the job market begins to expand again following a pandemic-driven year and a half.

“More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job,” said Glenn Dalton, executive creative director at Hardhat.

 
 

The through-the-line campaign has seen two TVCs, out of home and radio commence roll out over the weekend.

‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career,” said Garen Azoyan, executive chairman of CareerOne.

 
 

Credits:

Client: CareerOne
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer

Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson

Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh

Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey

The Staff

The Staff

Gettin' it done.

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