CareerOne has launched a new musical campaign in collaboration with Hardhat aiming to highlight the platform’s simplistic job hunt features.
The brand’s AI-powered algorithm is built to help job seekers and the campaign comes as the job market begins to expand again following a pandemic-driven year and a half.
“More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job,” said Glenn Dalton, executive creative director at Hardhat.
The through-the-line campaign has seen two TVCs, out of home and radio commence roll out over the weekend.
‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career,” said Garen Azoyan, executive chairman of CareerOne.
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer
Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson
Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh
Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey