Carat India has appointed Dipika Bhasin as Executive Vice President. Bhasin will lead the agency’s North & East offices and focus on developing & managing Carat’s senior client relationships. She will report to Anita Kotwani, CEO, Carat India.
In her previous stint with PHD Worldwide, Dipika held the Senior Vice President role and was responsible for media management.
“As we strengthen and reshape the Carat offering for the Indian market, we needed a leader who is well networked, connected, and understands the nuances of the Northern markets,” said Anita Kotwani.
“Dipika, with her expansive & stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”
Over the course of her 20-year career, Bhasin’s worked on top brands like LG, Vivo, Royal Enfield, HP, SC Johnson, Perfetti, Maruti, Snapdeal, SAP, Adidas, Nissan, and also various non-profit organizations.
“I am excited to be part of Carat India and to be working with an inclusive and diverse team. I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation, and innovation in the media space to help our clients grow,” added Bhasin.
“The commitment of the Carat team to deliver value for clients and partners is reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with dentsu international. Looking forward to partner at all levels and deliver growth and value consistently.”
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