British model, actress and singer Cara Delevingne is throwing her star power behind G-Star for the brand’s latest campaign for the new G-Star RAW Hardcore Denim.
The campaign, which was developed with The Family Amsterdam, features Delevingne alongside other models moving through surreal cities.
“The new collection shows once again that G-Star is a brand that goes its own way and is not necessarily guided by codes or conventions,” said Joris Kuijpers, ECD and founder, The Family Amsterdam.
“That’s why we let go of rules and logic for the campaign. In the campaign, there are no fixed dimensions and contradictory gravitational forces.”
Director Felix Brady added: “Shooting was incredible. Cara was super professional and could switch it on in an instant – quite incredible to witness, with astonishing results captured.”
The campaign will be launched through various channels, including online video, commercial, (digital) outdoor, online and social.
The campaign includes 55 and 30-second spots
Credits
Client: G-Star RAW
Agency: The Family Amsterdam
Production company: Stink London
Director: Felix Brady
DOP: Pat Aldinger
Head of Production: Andrew Levene
Executive Producer: Blake Powell
Senior Producer: Jacob Swan Hyam
Post Production: The Mill
VFX supervisor: Tom Luff
Executive Producer VFX: Clare Melia
Post producers: Nicola Simmons, Kayleigh Dugdale, Saskia Delius
Grading: No. 8 London
Colourist: Alex Gregory
Post production versioning: The Compound – Daniel Falkenhagen
Casting director: Ben Grimes casting
Make up artist: Wendy Rowe
Hair stylist: Ben Talbott
Edit house: Trim editing
Editor: Paul Hardcastle
Editors cutdowns/social ads: Jennifer Tividad & Camille Bouwmans
Music research & licensing: Jef & Cris Music
Music track: Portishead ‘Strangers’
Sound studio: Hielke Praagman
Photography: Lucas Christiansen
Production company: Stink GmbH – Berlin
Head of Photography/producer: Jana Marx
