Out-of-home (OOH) advertising agency Captive Vision Outdoor (CVO) has appointed Sal Daoud to the newly-created position of National Head of Sales as the company eyes a nationwide push.
Daoud was previously with oOh! Media as Senior Business Manager where he was awarded the company’s 2019 National Sales title and takes up the position with CVO to drive the OOH media agency’s national growth strategy, with a renewed focus on sales with a distinctly local lens.
“CVO presents an opportunity to do things differently, which is something that excites me,” said Daoud.”Working from the ground up and having a real opportunity to enact change where it’s needed. We’re applying a digital lens to traditional media. With more people spending time at home due to flexible work policies or restrictions, targeted local marketing has never been more relevant.
“When you live and work in an area, you’re more likely to pass the same places on a regular basis, this is where static media locations such as OOH can really shine. Increasing brand awareness and profile building businesses that are relevant to customers – it’s not just about eyes on billboards – it’s about creating meaningful connections.”
CVO is part of Venetian Media Group, an independent, Australian-owned and operated media agency, which has expanded “significantly” in the past year and diversified its offering to include creative services, immersive experiences, media buying, and strategy.
“While we may have diversified significantly over the last 12 months, OOH is in our blood,” said VMG Chief Executive Officer Michael Fishwick. “We are always looking at ways in which we can improve our offering and bring value to clients with localized formats. I’m thrilled to have Sal on board to drive a renewed national growth strategy for CVO and I look forward to seeing this unfold under his watch.”
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