Cannes Lions Reveals Innovation, Glass: The Lion for Change and Titanium Shortlists

“My Destiny, My Choice” Image via Forsman & Bodenfors

Cannes Lions 2024 has announced the Innovation Lions, Glass: The Lion for Change, and The Dan Wieden Titanium Lions Shortlists.

Innovation Shortlist

Early Stage Technology:

  • “Voice 2 Diabetes” by Klick Health, Toronto for KVI Branve Fund Inc.
  • Literacy Pen” by Media.Monks, Hilversum for World Literacy Foundation
  • “Vanishing Emails” by VML, Lima for Amazon Web Services

Brand-Led Innovation:

  • “Rewilding Mode” by Prime Weber Shandwick, Stockholm for Husqvarna

Product Innovation:

  • “Airquity” by HAVAS LYNX, Manchester / EARSWITCH, Manchester for Earswitch
  • “Samsung Impulse” by Cheil Worldwide, Madrid for Samsung
  • “Guided Frame” by GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York for Google
  • “AXA – Three Words” by Publicis Conseil, Paris for AXA
  • Volkswagen Roobadge” by DDB, Australia for Volkswagen
  • “Reef Relief” by McCann Demand, London for Stream2Sea


 

Environmental Innovation:

  • “Aizome Wastecare Industrial Waste – Certified as Skincare” by Serviceplan, Munich for Aizome
  • “Contrails: Making Flying More Sustainable With Google AI” by GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York for Google
  • “Solar Impulse – AI Impulse” by Publicis Conseil for Solar Impulse

Societal Innovation:

  • “Address the Invisible” by ARCHER TROY, Mexico City / TECHO, Mexico City for Techo / Google
  • “Illustrate Change” by DELOITTE DIGITAL, New York / JOHNSON & JOHNSON, New Brunswick for Johnson & Johnson
  • “Airquity” by HAVAS LYNX, Manchester / EARSWITCH, Manchester for Earswitch
  • “AXA – Three Words” by Publicis Conseil, Paris for AXA
  • “Guarded Bus Stop” by AlmapBBDO, Sao Paulo for Electromidia
  • “Filter Caps” by Ogilvy Colombia, Bogotá for Filsa Colombia

Technology:

  • “AT&T 5G Helmet” by TRANSLATION, New York / AT AND T, Dallas for AT&T
  • “Exosphere” by Sphere Entertainment, New York for Sphere
  • “Lap of Legends” by FCB New York, New York / AB InBev New York, New York for AB INBEV – MICHELOB ULTRA

Fintech:

  • “Pink Chip” by AKQA, Amsterdam for Degiro / UN Women

Glass: The Lion for Change Shortlist

  • “Welcome to the Group” by PHD, San Jose / TBWA\RIOT, San Jose for Cambiemos La Regla
  • “Olay AI-Shu” by Publicis Singapore, Singapore / Olay, Singapore for Olay
  • “Harpic Loocator – #BeFreeToPee” by TGTHR, Mumbai / RECKITT BENCKISER, Gurgaon for Harpic India
  • “StartHer” by Soko, Sao Paulo for Stella Artois
  • “The Dove Code” by Soko, Sao Paulo for Dove
  • My Destiny, My Choice” by FORSMAN & BODENFORS, Singapore for SK-II
  • “WoMen’s Football” by Marcel, Paris for Orange
  • “We Are Ayenda” by CREATIVE X, California / MODERN ARTS, Los Angeles for WhatsApp
  • “Anti-Choice Ads” by 72andSunny, New York for Abortion Freedom Fund x WISP
  • “Transition Body Lotion” by Ogilvy, Singapore for Unilever
  • “Project Farm Equal” by Leo Burnett, Mumbai for Lay’s
  • “Drug Test Poster” by Cheil Worldwide, Seoul for JTBC
  • “Pink Chip” by AKQA Amsterdam for Degiro / UN Women
  • “Guarded Bus Stop” by AlmapBBDO Sao Paulo for Electromidia
  • “Dabba Savings Account” by McCann, Gurugram for ESAF Small Finance Bank
  • “Child Wedding Cards” by Impact BBDO, Dubai for UN Women
  • “5 Days? Give Me A Break” by AlmapBBDO Sao Paulo for O Boticário

The Dan Wieden Titanium Lions Shortlist

  • “Rights Against the Right – The First Trademark That Stops Trading Nazi Merch” by Jung Von Matt AG, Hamburg for Laut Gegen Nazis
  • “855-How-To-Quit (Opioids)” by Serviceplan, Munich for Anzen Health
  • “Aizome Wastecare Industrial Waste – Certified as Skincare” by Serviceplan, Munich for Aizome
  • “The Dove Code” by Soko, Sao Paulo for Dove
  • “Michael Cerave” by Ogilvy, New York for Cerave
  • “WoMen’s Football” by Marcel, Paris for Orange
  • “Exosphere” by Sphere Entertainment, New York for Sphere
  • “Meet Marina Prieto” by David, Madrid for JCDecaux
  • “Shelfless Shelves” by FP7 McCann, Dubai for Arla
  • “Pink Chip” by AKQA, Amsterdam for Degiro, UN Women
  • “Thanks for Coke-Creating” by VML, New York / VML, Kansas City / VML, Sao Paulo / VML COMMERCE, Mexico City / VML, Johannesburg for Coca-Cola
  • “The Move To – 15” by Edelman, London for DP World
  • “IPAGER” by David, Miami for Google
  • “Guarded Bus Stop” by AlmapBBDO, Sao Paulo for Electromidia
  • “Pub Museums” by LePub, Milan / Publicis, Italy for Heineken
  • “The Gift Card of Life” by McCann, Lima for Tottus Supermarket
  • “Room for Everyone” by McCann Poland, Warsaw for Mastercard
  • “Doordash-all-the-ads” by WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco for Doordash
  • “Spreadbeats” by FCB New York, New York for Spotify
  • “The Everyday Tactician” by McCann, London for Xbox

Cannes Lions Shortlist Announcement Schedule

Saturday 15 June
09:00hrs CEST: Audio & Radio, Film Craft, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions Shortlists

Sunday 16 June
09:00hrs CEST: Design, Digital Craft, Direct, Entertainment, Entertainment Lions For Gaming, Entertainment Lions For Music, Entertainment Lions For Sport, Industry Craft, Media, PR and Social & Influencer Lions Shortlists

Monday 17 June
09:00hrs CEST: Brand Experience & Activation, Creative B2B and Creative Data Lions Shortlists


 

Tuesday 18 June
09:00hrs CEST: Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Film and Luxury & Lifestyle Lions Shortlists

Wednesday 19 June
09:00hrs CEST: Sustainable Development Goals Lions Shortlist

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