Cannes Lions Responds to ‘Industry Need’ With Content Agenda Themes for 2020

    By Bobby McGill - Oct 29, 2019
    Cannes Lions Responds to ‘Industry Need’ With Content Agenda Themes for 2020

    Image via Cannes Lions

    Cannes Lions has launched the 2020 Festival with the announcement of the Content Agenda themes, alongside the launch of the Creative Business Transformation Lions.

    According to the organization they “gathered feedback from over 1500 customers and executed 100 in-depth interviews with industry-leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs to inform the 2020 Content Agenda’s eight themes.”

    “We spoke to more than a hundred of the most brilliant minds in the industry to uncover the real business challenges they face,” said Charlotte Williams, VP – Content, Cannes Lions.

    “The eight themes explore the key concerns and opportunities for branded marketing and communications, and we look forward to welcoming world-class industry leaders to share their perspectives on the Festival stages next June.”

    The Creative Business Transformation Lions have been launched “in response to the digital disruption that is affecting the way brands and businesses operate,” said Cannes Lions in a statement, adding that “as businesses invest in new ways of working in order to future-proof their business, this Lion celebrates the creativity that drives businesses forward.”

    Each theme is shaped around the most business-critical areas of branded marketing and communications and the Festival now invites the industry to apply to speak on stage and enter their content submissions, said a release.

    “In response to industry need, the 2020 Cannes Lions content themes will set the global agenda for the industry and help us all navigate the year ahead,” said Simon Cook, Managing Director, Cannes Lions. “We look forward to seeing a hugely diverse set of expert speakers from across the breadth of creative and cultural disciplines. Our community attends the Festival to learn from best practice, make valuable connections, and take away tools and techniques that will accelerate business and personal performance and unlock creative potential.”

    The 2020 content themes are:

    • Creativity is the Business Growth Engine – explores the role of marketers to define how creativity can support both short-term activities and long-term brand equity to have a better level of influence in the boardroom.
    • Creative Disruption in Commerce – trailblazers from brands and retailers will introduce pioneering forms of commerce (cashless, omnichannel, immersive) to promote better buying experiences.
    • Post-Purpose: Brand Accountability and Activism – the world’s biggest brands and agencies will discuss how they’re tackling critical global issues, from climate change to inequality.
    • Your Brand is my Experience – brand and experience are now interlinked. Brands will discuss how they experiment with customer experience and improve the entire customer journey through seamless interactions.
    • Looking to 2030: Making your Business Future-fit – in an era where we constantly learn, experiment and create the future, explore the new skill sets required and how to acquire and retain the world’s best creative and tech talent.
    • Applied Creativity: When Data, Tech and Ideas Collide – experts will share examples of how to apply data and tech to enthral audiences, and brands will demonstrate how they harness tech to create lasting emotional connections.
    • Storytelling at Scale – speakers will explore new creative dimensions in storytelling, across a range of platforms and formats, to gain attention and engage in the issues that matter, putting cultural relevancy at the forefront.
    • Let’s Get Back to Brand – delves into how creativity can help to curb the current obsession with clicks and impressions and focus instead on brand-building and long-term brand health.

    The 67th Cannes Lions International Festival of Creativity takes place from Monday 22 – Friday 26 June 2020. Get more info here.

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