The Cannes Lions International Festival of Creativity has announced that entries to the awards are now open for 2020.
According to the website: “In 2020 we have a new award, the Creative Business Transformation Lions, a refresh to the PR Lions and across the rest of the Lions, some new categories as well as a few updates.”
For Cannes Lions 2020 we’ve:
The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how brands organise themselves, how people work and how customers engage with them.
This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.
Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to, the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to drive transformative change.
For more info, download Entry Kit 1: The Lions and Categories.
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