This year marks a considerable drop from pre-pandemic entry numbers.
Set to open Monday, June 20th, the Cannes Lions International Festival of Creativity has announced that this year’s festival received a total of 25,464 entries from 87 countries.
That’s down from 29,074 entries last year when the Festival covered two years following the 2020 event being canceled due to the Covid pandemic.
When compared to the 2019 Festival, which saw the festival receive 30,953 submissions, shows a drop of 18% from the last in-person event.
This year mark’s the first for the Creative B2B Lions categories which received 415 entries –269 entries in the Services category and 146 into the Products category. Entries came from 188 companies including Siemens Munich; Meta São Paulo; Indeed Austin; Intuit Quickbooks London; National Australia Bank; Amadeus Madrid; LTI Mumbai; Salesforce San Francisco; CMPC Santiago; and Azgard Nine Limited Lahore.
37 countries have entered including China, Mexico, New Zealand, Sweden and UAE.
Philip Thomas, Chairman, Lions, said that engagement with this Lion “demonstrated the breadth of creativity that exists in work for products and services that are purchased by professionals on behalf of businesses.” Thomas added, “We started discussing a Lion that recognized B2B work way back in 2013 and having seen a recent rise in B2B work winning Lions we felt that now was the right time to put it on the global stage. It’s now the job of our juries to determine the global benchmark and set the creative bar in this sector.”
The Creative Effectiveness Lions saw “a dramatic increase” in entries with 258 entries from 30 countries marking an 83% jump YOY.
“The strong uptick in the number of compelling entries is a great testament about how marketers are increasingly understanding the investment of the Creative Effectiveness Lions and their value in driving long-term brand building,” said Lions, Jury President Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard.
“Honouring our community’s most effective campaigns is critical in achieving brand purpose, creating cultural change, and moving our overall marketing imperative forward.”
Entries into the Creative Commerce Lions have increased 11% YOY with 374 entries from 37 countries, while Titanium Lions saw the fourth year of consecutive growth, “indicating that the industry continues to commit to game-changing work that moves the industry forward.
There was also a rise in the ‘New Realities’ category which features entries that are making use of the metaverse, NFT, and AI, and in the Design Lions design-driven effectiveness which has seen a second year of growth.
Shortlists for the Innovation Lions, Titanium Lions, and Glass: The Lion for Change has already been released with the remaining 26 shortlists will be released from 19 June onwards.