Can you Decipher Chevrolet’s Emoji Press Release?

Ahead of the reveal of the new 2016 Chevrolet Cruze, American car giant General Motors put out a press release composed entirely of emoji in hopes of appealing to a younger generation of buyers around the world.

Publicity stunt? Absolutely. And it’s working. Most major news outlets have picked it up and run with it –some even with their own attempts at translation.

While we should applaud the brilliance of this altogether unusual PR stunt for an “old school” company like GM, you can see that it is a strange new world for the automaker when, in the release for the release, they actually take the time to explain what an emoji is.

 
 

From Chevy:

Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication. 

So here it is, no words, only pictures. See if you can translate it.

 
 

Chevy Emoji - Branding in Asia translated


UPDATE: Chevy has released the translation. You can check it out here.


Honestly, I took a crack at it and gave up. If this is how they’re encoding the nukes, I have complete confidence we’re safe.

You can see that it is a strange new world for the automaker when, in the release for the release, they actually take the time to explain what an emoji is.

Chevy, perhaps showing their age (ie wisdom), even drafted Norm McDonald for a series of “Emoji Academy” clips.

As much as the emoji theme might be aimed at a younger generation, a lot of those in that age bracket are still barely visible in the income bracket. So, bring in Norm to appeal to those that actually have the cash, right?

https://www.youtube.com/watch?t=49&v=_ks1gQKdtgA

https://www.youtube.com/watch?v=5QmNwy62NW0

https://www.youtube.com/watch?v=rKW09Sp_JV0

https://www.youtube.com/watch?v=y_ur-h8EHPA


 

UPDATE: Chevy has released the translation. You can check it out here.

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