Campaign Zeroes in on the Topic of ‘How a Gentleman Treats his Balls’

Underwear brand SAXX has launched a new, slightly NSFW campaign, in homage to the treatment of balls. Specifically, those hanging around the nether region of the male humanoid species.

Starring Dutch actress Nina Bergman as a highly dignified “gentlewoman/ball connoisseur” broaching important topics like: “If your balls are flopping around all willy nilly, then you treat your manhood merely like a man. A gentleman nurtures his balls with a fine undergarment that perches them in a pillowy pouch. For they hold the very seeds of life itself.”


The campaign was created by Chicago-based Quality Meats


Creative Agency: Quality Meats
Co-CCO: Gordy Sang
Co-CCO: Brian Siedband
Director of Production: Kacey Hart
Photo Producer: Zana Woods
Account Director: Meredith Metzl
Designer: Ruby Belnick
Strategy: Shepherd, a Fixer Co.


Production: PRETTYBIRD
Director: Kitao Sakurai
VP/Executive Producer: Suzanne Hargrove
Director of Production: Tracy Hauser
Line Producer: Megan Porche
Director of photography: Galo Olivares
Production Designer: Monica Bidault
Photographer: Simon Lohmeyer
Retoucher: Daniella Midenge

Audio: Another Country
Mixer: Jordan Stalling
Assistant: Brett Rossiter

Finish: Flavor
Finish and VFX – Brian Higgins
Finish Assistant – Justin Laurel
Graphics – Colby Capes
Sr. Producer – Bruce E. Rindler
Executive Producer – Neal Cohen

Color: The Mill
Colorist + Head of Color: Ricky Gausis
Colorist: Sam Ziaie
Senior Executive Producer, US Color: Meghan Lang Bice
Color Producer: Ivana Banh

Editorial: Cutters
EP: Heather Richardson
Producer: Natalie Stone
Editor: Grant Gustafson
Editor: Magdalena Hernandez
Assistant Editor: Sam Kelly