Campaign Uses Deepfake Technology to Allow Daughter to Have One More Meal With Deceased Mom

Thai creative agency Rabbit’s Tale has created a touching new campaign film for Five Star Chicken restaurant chain in Thailand called “Quality time, again” which highlights a memorable meal that people have had with their now-departed loved ones.

The campaign includes a five-minute film featuring a woman remembering her mother, who passed away following a difficult battle with cancer in 2010.

Through the use of Deepfake technology Rabbit’s Tale collected pictures of the woman’s mother and then recreate her likeness.

 
 

With the help of VR goggles, the daughter is able to sit across the table from mom and enjoy a meal together once again.

 
 

Though it’s not a home-cooked meal as one would imagine having with their long-lost mother, it’s no less touching.


Credits

Agency: Rabbit’s Tale
Chief Executive Officer: Sunard Thanasanaksorn
Chief Creative Officer: Noranit Yasopa
Creative Director: Arm Buddhaphol
Art Director: Chanchai Laorattanaruengchai
Senior Copywriter: Chawanwat Muakkaew
Copywriter: Sutthiporn Thansuwa
Senior Project Manager: Sarin Ittinuntaweerachai
Chief Client Service Officer: Sasipin Chatchaisucha
Account Director: Dechakorn Amornwachirabodee
Senior Account Manager: Issariyaporn Tongsai
Account Executive: Wisonsaya Sopitpan
Production House: Suneta
Director: Teerapol Suneta
Producer: Chanapa Ployarunrung

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