Campaign – ‘The Heinz Footy Ketch-Cup’ via Eleven and TBWA

Global condiment brand, Heinz Tomato Ketchup, is partnering with Melbourne Demons Player and cook, Christian Petracca, to launch ‘The Heinz Footy Ketch-Cup’, in an initiative from Eleven and TBWA.

The nationwide cooking championship is open for home cooks to share their own halftime recipes and battle it out to win a cup of their own.

The top 8 home chefs will battle it out on the eve of the semi-finals, with the best recipes voted by fans taking home the glory of The Heinz Footy Ketch-Cup winner and securing themselves tickets to the 2023 Toyota AFL Grand Final.


“While the game will always be the heart of the action, the kitchen is brewing another rivalry above them all,” said Christian Petracca.

“Watching the footy is incomplete without a halftime meal with sauce, and just like the rivalry between clubs, we want to know which club has the ultimate superfan home chef. The Heinz Footy Ketch-Cup is taking the winning combo of footy feeds with sauce from the grandstands to the kitchen. I’m really keen to find out which club will take the top spot and be crowned with the Heinz Footy Ketch-Cup. My money’s on the Demons.”

Andrea Payne, Head of Marketing at Heinz added “From BBQs with mates to a family meal, Heinz Tomato Ketchup has been bringing fans, footy and food together since the dawn of time.


We’re a competitive bunch when it comes to club rivalry, as the new research shows that over half of Aussies rate themselves as one of the best home cooks, just like how they support the better AFL team. Heinz Tomato Ketchup wants to know once and for all, which AFL team really has the best home chefs and halftime meals?”


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