Jack Neo Directs Campaign Film Highlighting Singapore’s EV-future

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The Land Transport Authority (LTA) has partnered with Singaporean filmmaker Jack Neo for the final installment of a three-part series of films aimed at raising electric Vehicle (EV) awareness in Singapore. Working with The Secret Little Agency, the campaign utilizes the power of cinema to boost public understanding and readiness for EV adoption in the country.

While awareness of electric vehicles is high amongst Singaporeans, the campaign – launched in December of last year – seeks to educate Singaporeans about the ready infrastructure supporting the adoption of electric vehicles that exist today and into the near future through the use of cinematic films.

The three films utilize storytelling in surprising ways, playing on typical genre tropes familiar to all movie lovers to land tactical messaging on the nation’s electric future.


 

The third and final installment, starring iconic Singaporean actor Henry Thia, shares the electrification of public transportation driving environmental benefits.

Leveraging Neo’s ability to connect with Singaporeans through his unique brand of humor and storytelling, the film sends the message that all generations are already experiencing Singapore in its EV readiness with the electrification of bus fleets; all Singaporeans, not just vehicle drivers, have a part to play in driving our switch to electric initiatives forward.

“We wanted this final iteration to speak to the hearts of Singaporeans, young and old. Neo’s brand of storytelling, brings a fun, familiar, deeply resonant twist to our series,” said Nicholas Ye & Mavis Neo, Co-Chief Creative Officers at The Secret Little Agency.


 

“We saw the opportunity to bridge the knowledge gaps between generations, through highlighting the diverse ways in which Singaporeans of all ages contribute, shape, and experience Singapore’s EV-future, as past of the collective action towards a sustainable future.”

 

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