Campaign Dive: Boosting Brand Awareness for Realsee | Eleven International

A strategic campaign that included collaborations with key opinion leaders in the niche 360° photography segment.

Client

Realsee

Agency

Eleven International

Campaign Date

September 2023

market

USA

Campaign Background

Realsee, a pioneer in digital space solutions, partnered with Eleven International to boost brand recognition and awareness. Leveraging cutting-edge 360° and 3D immersive photographic technology, Realsee aimed to capture a larger market share in real estate, hospitality, and construction sectors.

We devised a strategic campaign that included collaborations with key opinion leaders (KOLs) in the niche 360° photography segment.

Influencers like Hugh Hou, Danny Black, and Rick Davis were engaged to create authentic content showcasing Realsee’s products.

This collaboration resulted in significant online engagement, with videos generating thousands of views and positive audience interactions.

The Work

Deeper Dive

Eleven International

What market insights drove your campaign?

Our campaign was driven by the insight that immersive 3D tours are becoming increasingly crucial for industries like real estate, hospitality, and construction. The market, though niche, was growing rapidly, and we identified a gap in brand recognition for new entrants like Realsee.

Understanding that influencers in the 360° photography segment held considerable sway over potential customers, we targeted collaborations with prominent figures in this field to leverage their credibility and reach.

How did the campaign strategy evolve?

Initially, our strategy focused on identifying and partnering with influential voices in the 360° and 3D photography niche. Extensive research led us to select three top influencers whose audiences aligned well with our target market.

As we progressed, we adapted our approach to maximize the impact of each collaboration, ensuring that the content created was authentic, engaging, and showcased the unique features of Realsee’s products.

We also utilized the content across multiple platforms to broaden its reach and effectiveness.

Tell us about some of the challenges putting the campaign together for launch.

One of the main challenges was finding the right influencers within a limited budget. The niche nature of the 360° photography segment meant that suitable influencers were few and far between.

Convincing these influencers to collaborate with a relatively unknown brand was another hurdle. Additionally, coordinating the logistics of product demos and ensuring that each influencer had a comprehensive understanding of Realsee’s offerings required meticulous planning and communication.

What were the results in terms of KPIs? Did you track any unexpected metrics that proved valuable?

The campaign yielded impressive results, with videos from our three influencers garnering significant views and engagement. Hugh Hou’s video review reached 19,000 views, Danny Black’s showcase video amassed over 15,000 views, and Rick Davis’ demonstration video received over 4,000 views.

“The influencers’ authentic and hands-on demonstrations facilitated genuine curiosity and engagement, leading to discussions about the benefits and uses of 3D immersive tours in various industries.”

These videos collectively generated over 150 positive comments, highlighting the audience’s interest and approval. An unexpected but valuable metric was the increase in website traffic and social media followers for Realsee, indicating heightened brand interest and potential customer conversions.

Did the campaign spark any interesting audience reactions or conversations?

The campaign sparked numerous positive reactions and conversations among the audience. The comments on the videos were overwhelmingly favorable, with many viewers expressing interest in Realsee’s products and their potential applications.

The influencers’ authentic and hands-on demonstrations facilitated genuine curiosity and engagement, leading to discussions about the benefits and uses of 3D immersive tours in various industries. This buzz not only validated Realsee’s offerings but also positioned the brand as a credible player in the digital space solutions market.


Featured image via YouTube

Campaign Credits

Managing Director: Francis Bea
Account Manager: Nuray Omarkhan

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