Cambodian public relations firm Quantum Communications has merged with digital agency Endorphine Concept create a new integrated agency that has been dubbed Quantum Endorphine Digital (QED).
According to CEO Julian Rake the merger is in response to the changing landscape in the PR industry and the rapid development of local digital platforms.
“We have been working as sister agencies for a few years now. So it was the next logical step to fully merge our operations,”said Rake.
“We will offer our clients a complete solution, from making great videos, writing strong copy or originating digital content all the way to delivering content across traditional and digital channels in the most effective way.”
Quantum launched in Cambodia in 2012, while Endorphine, which was founded in France in 2010, entered the Cambodian market in 2013.