The year 1994 introduced India to one of Cadbury Dairy Milk’s most iconic campaigns ‘Asli Swad Zindagi ka.’ Earlier this week, in collaboration with Ogilvy India, the chocolate company refreshed the campaign with a nod toward gender equality.
The spot focuses on a cricket fan diving into a Cadbury bar as he watches his partner on the pitch. As she hits it out of the field, her boyfriend runs onto the field, dodging security to congratulate her.
“From acing in the corporate world to winning Olympic medals, women are at the forefront of creating new milestones, every single day and our film is an ode to each one of them. As a brand that has always promoted gender inclusivity, contemporizing an iconic campaign is our way of recognizing the changing times and extending support to all the women trailblazers,” said Anil Viswanathan, Senior Director – Marketing, Mondelez India.
“An extension of our ongoing generosity narrative, the film also lands the message of how taking small yet significant steps to acknowledge the achievements of women would make the world a better place to live in. We hope this film brings back a gush of nostalgia and are confident that this refreshed version will find as much love as the original one”
The film ends with the message of #GoodLuckGirls in recognition of today’s equal world where women are breaking barriers and pursuing all their dreams.
“It needed a brave client back in 1993 to go ahead with the original Cadbury Cricket film that became so popular. It needed an even braver client to attempt something with an iconic film and make magic out of it. I am delighted that the team at Mondelez India and at Ogilvy India has done this magic, made it relevant, exciting, and so Cadbury, in its bold and front foot fashion,” said Piyush Pandey, Chairman of Global Creative & Executive Chairman, India.