BWS Delivers So You Won’t Miss Out

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    By Asia Ad Junkie - Jun 10, 2021
    BWS Delivers So You Won’t Miss Out

    BWS has rolled out a new campaign in collaboration with M&C Saatchi highlighting the convenience of its one-hour delivery or 30-minute pick-up offering.

    The funny and fully historically accurate spot transports us to 1516 B.C (before convenience) as an unsuccessful Arthur tries in vain to pull Excalibar from a stone. When interrupted by acquaintances who are none too impressed with his efforts thus far, he’s asked to go get some drinks.

    After all, “It’s a great afternoon.”


    Arthur sets out on his quest through dark forests and fire-breathing dragons to find some mead. Of course, when he finally returns, mead in hand, he finds a party underway and some other man crowd surfing with Excalibar. If only he’d ordered BWS.

    “We try hard to make BWS the most convenient place to buy drinks, which is why we are introducing a guarantee so customers can count on us for getting speedy delivery. If you’re not ordering your drinks through BWS, you may as well be living in the dark ages,” said BWS Head of Marketing Anna Webster.

    On top of the TV spot, the campaign features across social and digital, with 15” and 6” videos across Facebook, YouTube, BVOD and other premium video platforms, as well as broader support across OOH, radio and owned channels.


    ‘B.C. (Before Convenience) is a super simple creative platform that can transport us anywhere in history to dramatise how inconvenient life was before BWS conveniences. To kick it off in medieval times with Tony Rogers and the Guilty team was an absolute joy – and it shows on screen.’ says Sharon Edmondston, Creative Director at M&C Saatchi Sydney.

    The campaign will run until later in the year, with TV running until October in line with the NRL season.


    BWS Marketing
    Head of Marketing: Anna Webster
    Head of Trade Marketing: Meg Clark
    Senior Marketing Brand Manager: Jax Young
    Brand Manager: Nicole Zahran

    Creative: M&C Saatchi
    Chief Creative Officer: Cam Blackley
    ECD: Avish Gordhan
    Creative Director: Sharon Edmondston
    Copywriter: Rubini Gun
    Art Director: Jackson Elliott
    Craft Designer: Matt Harrington
    Integrated Designer: Ryan Donnelly

    Group Head: Vanessa Boueyres
    Senior Account Director: Helene Ioakimidis
    Senior Account Manager: Eliza Whyte
    Account Manager: Tim Nguyen
    Account Manager: Saskia Meagher
    Senior Project Manager: Jemma Marriot

    Senior Strategist: Vanessa Graham
    Senior Strategist: Catherine Mellon
    Strategist: Oliver Wilson

    Head of TV: Loren August
    Senior Producer: Colin Tuohy
    Senior Print Producer: Greg Hyslop

    Production House: Guilty Content
    Director: Tony Rogers
    Producer: Jason Byrne
    Line Producer: Victoria Schaw
    DOP: Aaron Farrugia
    Costume: Steph Hooke
    Stills Photographer: Chris Tovo
    Editors: Tim Parrington & Jamie Scott
    Casting: Daniella Friedman Chameleon casting
    Sound: Song Zu & Charmed Im Sure

    Media: Carat
    Client Partner: Bianca Falloon
    Client and Comms Planning Director: Christian Fox
    Strategy Director: Jack Rothery
    Strategy Manager: Zac Kelly
    Client Manager: Amanda Nguyen
    Senior Client Executive: Suresh Gurung
    Client Executive: Jemma Cairns

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