BWS has rolled out a new campaign in collaboration with M&C Saatchi highlighting the convenience of its one-hour delivery or 30-minute pick-up offering.
The funny and fully historically accurate spot transports us to 1516 B.C (before convenience) as an unsuccessful Arthur tries in vain to pull Excalibar from a stone. When interrupted by acquaintances who are none too impressed with his efforts thus far, he’s asked to go get some drinks.
After all, “It’s a great afternoon.”
Arthur sets out on his quest through dark forests and fire-breathing dragons to find some mead. Of course, when he finally returns, mead in hand, he finds a party underway and some other man crowd surfing with Excalibar. If only he’d ordered BWS.
“We try hard to make BWS the most convenient place to buy drinks, which is why we are introducing a guarantee so customers can count on us for getting speedy delivery. If you’re not ordering your drinks through BWS, you may as well be living in the dark ages,” said BWS Head of Marketing Anna Webster.
On top of the TV spot, the campaign features across social and digital, with 15” and 6” videos across Facebook, YouTube, BVOD and other premium video platforms, as well as broader support across OOH, radio and owned channels.
‘B.C. (Before Convenience) is a super simple creative platform that can transport us anywhere in history to dramatise how inconvenient life was before BWS conveniences. To kick it off in medieval times with Tony Rogers and the Guilty team was an absolute joy – and it shows on screen.’ says Sharon Edmondston, Creative Director at M&C Saatchi Sydney.
The campaign will run until later in the year, with TV running until October in line with the NRL season.
Head of Marketing: Anna Webster
Head of Trade Marketing: Meg Clark
Senior Marketing Brand Manager: Jax Young
Brand Manager: Nicole Zahran
Creative: M&C Saatchi
Chief Creative Officer: Cam Blackley
ECD: Avish Gordhan
Creative Director: Sharon Edmondston
Copywriter: Rubini Gun
Art Director: Jackson Elliott
Craft Designer: Matt Harrington
Integrated Designer: Ryan Donnelly
Group Head: Vanessa Boueyres
Senior Account Director: Helene Ioakimidis
Senior Account Manager: Eliza Whyte
Account Manager: Tim Nguyen
Account Manager: Saskia Meagher
Senior Project Manager: Jemma Marriot
Senior Strategist: Vanessa Graham
Senior Strategist: Catherine Mellon
Strategist: Oliver Wilson
Head of TV: Loren August
Senior Producer: Colin Tuohy
Senior Print Producer: Greg Hyslop
Production House: Guilty Content
Director: Tony Rogers
Producer: Jason Byrne
Line Producer: Victoria Schaw
DOP: Aaron Farrugia
Costume: Steph Hooke
Stills Photographer: Chris Tovo
Editors: Tim Parrington & Jamie Scott
Casting: Daniella Friedman Chameleon casting
Sound: Song Zu & Charmed Im Sure
Client Partner: Bianca Falloon
Client and Comms Planning Director: Christian Fox
Strategy Director: Jack Rothery
Strategy Manager: Zac Kelly
Client Manager: Amanda Nguyen
Senior Client Executive: Suresh Gurung
Client Executive: Jemma Cairns
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