In a bid to turn the tide against covid, BWMIsobar has launched a new spot calling on all Aussies to get vaccinated. The pro-bono piece takes a clever twist on the iconic ‘You Oughta be Congratulated.’
‘You Oughta be Vaccinated,’ originally rolled out as an audio track last month. Due to the positive response, the team put together a 60-second spot to go with it. Allan Johnston who sang the original song assisted in rewrites.
“It can’t help but put a smile on the face of anyone who see’s it regardless of gender age and cultural background,” said Rob Belgiovane.
“It’s great to see the government initiatives kicking in and this will hopefully also help reach the all-important 80% and get Australians back together again,” said Jamie Mackay from BWMIsobar.
Created by Allan Johnston, Rob Belgiovane, Tim Phillp and Jamie Mackay.
Agency: BWMIsobar Australia.
Produced by: John Ruggiero. It’s a Wrap.
Recorded by: Sonar Music.
Edited by: Adrian Barac.
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