eBay has partnered with French agency Artefact 3000 to promote its updated range of products and services with a touching ad film called “The Camera” directed by Vincent Lobelle through Iconoclast.
In the two-minute film, a girl discovers a box of her dad’s old photographs. She brings them to her father who is saddened viewing them again saying “That was before, then you move on.”
The girl, however, is determined to repair dad’s old film camera, searching for Nikon spare parts, tools, and vintage accessories on eBay.
She watches YouTube tutorials and repairs the camera and gives it to her emotion-struck dad. Cue the happy ending, with a comedic twist as dad replies, “But I thought eBay doesn’t exist anymore! No one tells me anything.”
Agency: Artefact 3000
Executive Creative Director: Fabienne Fiorucci Fouï
Copywriter: Elie Souffan / Victor Chevalier
Art Director: Steven Poindron
Strategic Planner: Jean Allary
Account Managers: François Brogi / Leïla Achour / Louis Perrot / Dorian Libet Descorne
Brand Managers: Ségolène de Noray / Alice Truong / Fabian Sauter
TV Producer: Isabelle Ménard
Director: Vincent Lobelle