Burger King’s French Ingredients Welcome Charles III – the ‘Other King’

“What about William and Harry? They should get a children’s menu. It comes with a crown.”

Image via Buzzman

Client

Burger King France

Agency

Buzzman

In celebration of the Coronation of Charles III, Burger King France has launched a campaign via creative agency, Buzzman, with the brand’s “100% French ingredients” welcoming the “other King.”

The campaign features billboards and several shorts with one showing two bagged-up chicken nuggets musing about how King Charles is “starting to work at 74,” and another with flame-grilled hamburger patties discussing how they can “never forgive the English for what they did to Joan of Arc.”

Check it out:


 

Image via Buzzman

Image via Buzzman

Image via Buzzman


 

Image via Buzzman

Image via Buzzman

Image via Buzzman

Earlier this year, during a visit to Germany, an affectionate fan playfully offered King Charles a Burger King crown which he politely declined.


Credits

Burger King France

Managing Director Alexandre Simon
Marketing Director Timothée Loizeau
Media Officer Erinna Beaudron

Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice–President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Art Director Sarah Narboux
Copywriter Thomas Horst
Associate Director Loïc Coelho
Account Manager Agathe Coquillon
Account Executive Léo Kalmès
Head of Social Media Pierre Guengant
Social Media Consultants Félix Brunot, Lucas Souchon, Elisabeth Royo & Alex Jean Baptiste
Head of Communication & PR Paul Renaudineau
PR & Communication Assistants Marie Smid & Anouck Vallez
Head of TV Production Vanessa Barbel
Senior Producer Benoit Crouet
Producer Charlotte Perrin

 

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Creative Work

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