Burger King has launched Boomer King, a limited-time menu inspired by television shows from the 1980s and 1990s, including Charmed, Beverly Hills, 90210, Saved by the Bell, and Knight Rider.
The campaign, created by Buzzman, centers on television nostalgia and is aimed at consumers who grew up with the featured shows.
The hero film recreates the style of television opening sequences from the era, including their music, visual treatment, and direction. The cast has also been aged to reflect the passage of time.
Credits
CLIENT: BURGER KING® FRANCE
Managing Director: Alexandre Simon
Marketing Director: Grégoire Champetier
Product Manager: Marion Pourché
Youth Marketing, Innovation & Media Project Manager: Sofia Laraki
Assistant Youth Marketing, Innovation & Media Project Manager: Lucie Lucas
AGENCY: Buzzman
Chairman & Executive Creative Director: Georges Mohammed-Chérif
CEO: Julien Levilain
Managing Director in charge of Strategies: Clément Scherrer
Creative Directors: Tristan Daltroff & Louis Audard
Art Directors: Sarah Narboux, Manon Lecan & Gregory Fromaget
Associate Director: Loïc Coelho
Account Director: Fany Maupou
Account Manager: Romane Bourdier
Account Executive: Julie Harnois
Deputy Managing Director in charge of Social Media: Pierre Guengant
Social Media Consultants: Elisabeth Royo & Anaelle Cochet
Assistant Social Media Consultant: Eliott Disle
Head of PR & Communication: Paul Renaudineau
PR & Communication Manager: Marie Smid
Head of Production: Vanessa Barbel
TV Producers: Ayman Jaroudi & Elodie Aubry
Print Producers: Chiara Prol & Romain Chassaing
Head of Motion: Théo Berdrin
Film Production: Boner&Boner
Director: Samouraïs
DOP: Kevin Atkinson
Producer: Edouard Bonnet
Line Producer: Flore Pierens
Post-Production: Blackship
Post-Producer: Clément Lesaicherre
Editor: Adriana Legay
Colorist: Ghislain Rio
Sound Production: Schmooze
Music: Samouraïs
