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    Burger King Gives French Restaurants Access to its Instagram Account and 328k Followers

    By Sam Roth - Dec 14, 2020
    Burger King Gives French Restaurants Access to its Instagram Account and 328k Followers

    Credit: Hulki Okan Tabak, Unsplash

    Fresh on the heels of their call for fast food lovers to take a bite out of their competitors, Burger King France has taken things up a notch. The burger behemoth has opened up its Instagram account for independent French restaurants to gain visibility while they’re shuttered.

    Following the beating that the restaurant industry has taken worldwide, the social media campaign is sure to earn Burger King high praise. The good-hearted, free advertising give away, imagined by Buzzman, will be running until January 21st when restaurants are allowed to reopen.

     
     

    Until then, a number of restaurants that need the visibility will be able to post on the account for free. Every day, Burger King will highlight several of them with their menus, their addresses, and their promotions.

    To participate, restaurant owners will just have to post a photo of their signature dish with the #WhopperAndFriends and Burger King France will take care of reposting them.

     
     

    Credits

    Burger King France
    Marketing Director: Alexandre Simon
    Product Marketing Officer: Carole Rousseau
    Media Officer: Erinna Beaudron

    Buzzman
    President and Executive Creative Director: Georges Mohammed-Chérif
    Vice – President: Thomas Granger
    Managing Director: Julien Levilain
    Creative Directors: Philippe Boucheron & Patrice Lucet
    Art Director: Antoine Blondet
    Copywriter: Julien Moulin
    Head of Account: Loïc Coelho
    Account Executive: Fany Maupou
    Head of Social Media: Julien Scaglione
    Consultant of Social Media: Félix Brunot
    Consultant of Social Media: Arnaud Cherbonnier
    Head of PR & Communication: Amélie Juillet
    PR & Communication Manager: Paul Renaudineau

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