Burger King Gives French Restaurants Access to its Instagram Account and 328k Followers

Credit: Hulki Okan Tabak, Unsplash

Fresh on the heels of their call for fast food lovers to take a bite out of their competitors, Burger King France has taken things up a notch. The burger behemoth has opened up its Instagram account for independent French restaurants to gain visibility while they’re shuttered.

Following the beating that the restaurant industry has taken worldwide, the social media campaign is sure to earn Burger King high praise. The good-hearted, free advertising give away, imagined by Buzzman, will be running until January 21st when restaurants are allowed to reopen.

 
 

Until then, a number of restaurants that need the visibility will be able to post on the account for free. Every day, Burger King will highlight several of them with their menus, their addresses, and their promotions.

To participate, restaurant owners will just have to post a photo of their signature dish with the #WhopperAndFriends and Burger King France will take care of reposting them.

 
 

Credits

Burger King France
Marketing Director: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Media Officer: Erinna Beaudron

Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Philippe Boucheron & Patrice Lucet
Art Director: Antoine Blondet
Copywriter: Julien Moulin
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Consultant of Social Media: Félix Brunot
Consultant of Social Media: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

Sam Roth

Sam Roth

Sam is a contributing columnist to Branding in Asia.

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