In unsurprising news, a lot of Burger King customers can be dicks. In rather surprising news Burger King France and Belgium are welcoming back everyone happily with open arms, even the previously mentioned dicks.
In a smile-inducingly realistic new campaign that highlights the flaws of indecisive, clueless and yes, even just plain rude customers, the burger giant makes it abundantly clear, they’ve missed everyone. From those who pay with mountains of pennies to those who use the WIFI all day, even the screaming children are invited in.
Perhaps the best line is left for last: “A Big Mac please.”
Burger King France has been churning out some great advertising as of late. This TV, social media and in-store campaign has been running since June 8th.