Burger King’s New Ads Feature their Restaurants Getting Burned Down

Before you check off your “seen it all” box for today, first check out Burger King’s fabulous new print ad campaign. You ain’t seen nothing like this before.

Put together by David Miami, the ads celebrate the brand’s iconic charbroiled process by showing real 911 emergency scene photos of actual BK restaurants getting charbroiled themselves.

The underlying data point behind the campaign is the little-known fact that Burger King has had the highest number fires of any fast-food chain since it was founded in 1954.


So there.


The blazing restaurants are from Oregon, Italy, and Pennsylvania. The Pennsylvania blaze was so recent, it just reopened last November.

Perhaps equally impressive is resisting Photoshopping Ronald McDonald somewhere discreetly in the background holding a can of gas and a Zippo.

Client: Burger King
Agency: David Miami
CCO, Founder: Anselmo Ramos
Creative Director: Russell Dodson
Creative Director: Antony Kalathara
Associate Creative Director: Jason Wolske
Associate Creative Director: Danny Alvarez
Art Director: Curtis Caja
Copywriter: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
Account Director: Lucila Mengide
Account Supervisor: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis


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