Burger King China Awards UM China Media Business

    UM China is a media and marketing arm of Mediabrands.

    By Harold Henry - Mar 8, 2021
    Burger King China Awards UM China Media Business

    Burger King China has named UM China – the full-service media and marketing solutions agency within Mediabrands, to manage its media planning and buying business. The appointment follows a competitive pitch.

    “We are thrilled to be partnering with Burger King China, a sophisticated marketer,” said Dominic Ng, Managing Director of UM China. “We look forward to futureproofing Burger King China for now and next.”

    UM China’s philosophy focuses on “futureproofing” brands which means leveraging data and personalized content to address tangible targets by applying a result-driven approach, to help the brand navigate the post-pandemic world.


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