Bundaberg Brewed Drinks has launched its Christmas campaign with the theme of keeping things simple.
The new brand campaign is centered on Bundaberg Brewed Drinks Founder and Master Brewer, Cliff Fleming, as he encourages everyone to remember the simple joy of Christmases gone by as vintage footage from a 1970’s Australian Christmas is shown in the ad film.
“The fact that we have had the privilege to share the family’s personal footage for this campaign reminds how unique this brand is,” said Bundaberg Brewed Drinks CMO Penny Glasson.
“Many Australian consumers will be able to relate to the style of Christmas back in the 70’s, a period that reminds us of the simple pleasures… just like our Ginger Beer. As a proud Australian family-owned business, we understand the importance of family and friends, especially during the holiday season.”
Client: Bundaberg Brewed Drinks
Creative: The Breakout Room
Creative director: Sam McCauley