Full-service global influencer marketing firm, Voxxy Media, has won the influencer marketing mandate for the beer brand, Budweiser, in India.
“Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy & Budweiser have yearlong plans to create the most viral, captivating and ROI focused social media influencer campaigns which will be launched in the coming months,” said Kulbir Sachdev, Founder, Voxxy Media.
The team will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, continue to increase brand awareness, and helping gain traction within the target media.
“Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavor, are delighted to partner with Voxxy for our influencer marketing requirements in India,” said Ankit Kataria, Associate Director – Budweiser India, AB InBev.
“Voxxy’ s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media Team.”