Budget Direct Drops a Thriller through the City Streets

    A high-octane insurance ad!

    By Asia Ad Junkie - Apr 29, 2021
    Budget Direct Drops a Thriller through the City Streets

    Budget Direct and 303 MullenLowe, Syndey have rolled out a new spot showcasing the coverage the insurance agency offers.

    The animated/live-action mashup brings back special detectives Sarge and Jac as they investigate a crash following a thrilling video game style race through the city streets. The video game character, who happens to be very much at fault in this particular situation, has nothing to worry about. His car can repair itself.

    Unfortunately, the man he collided with is all too real for that to happen. Yet, he’s got Budget Direct to pick up the pieces and take care of his situation.

    It’s a fun spot and welcome shift from all too mundane insurance ads.

    “As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, chief growth officer at Budget Direct.

    The ad was filmed by the collaborative team of Danny Kleinman and Dave Wood through Rattling Stick / Good Oil.

    “Collaborating with the likes of Danny Kleinman, Dave Wood, Framestore, and Good Oil on the latest instalment in the campaign, was a real joy. All made possible by the Budget Direct team. It’s no surprise that they remain Australia’s fastest growing major insurer,” said Bart Pawlak, ECD, 303 MullenLowe.

    “In creating the latest instalment in this famous campaign, we never lost sight of two inter- related objectives: firstly, we want Budget Direct to remain the most entertaining brand in the category and as importantly we also want Budget Direct to continue to be the most effective brand in the category. We are confident that once again this commercial will deliver handsomely on both objectives!” Nick Cleaver, CEO, 303 MullenLowe Australia


    Client: Budget Direct
    Chief Growth Officer – Jonathan Kerr
    General Manager, Brand & Media Marketing – Warren Marsh
    Marketing Manager, Marketing, Media & Acquisition – Katie Lansdale

    Creative Agency: 303 MullenLowe, Sydney
    Executive Creative Director – Bart Pawlak
    Creative Director / Head of Art – Adam Whitehead
    Creative Director / Head of Copy – Sean Larkin
    Managing Director – Joanna Gray
    Group Business Director – Ben Glasson
    Head of Strategy – Remi Couzelas
    Senior Broadcast Producer – Elliot Liebermann

    Production Company – Good Oil / Rattling Stick
    Director – Daniel Kleinman
    Director – Dave Wood
    DOP – David Lethem
    Executive Producers – Sam Long / Johnnie Frankel
    Producer – Chana McLallen
    Editor – Mark Burnett @The Editors
    Post Production – Framestore London
    VFX Supervisor – Jules Janaud
    VFX Producer – Sophie Harrison
    Music and Sound Company – Sonar Music
    Original Composition – Matteo Zingales
    Executive Producer – Sophie Haydon
    Sound Designer – Timothy Bridge
    Stills Photographer – Steve Baccon, LOUIS & CO

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