McDonald’s has teamed up with Kpop superstars BTS in a partnership that features merchandise along with what McDonald’s says is “the band’s signature order – a 10-piece Chicken McNuggets, medium World Famous Fries, medium Coke, and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’s South Korea.” The offering is now available at participating U.S. restaurants nationwide.
McDonald’s and BTS will offer the merch line on the Weverse Shop app. As a release describes it:
“This head-to-toe collection is inspired by some of the craveable, hand-picked menu items from the BTS Meal, with dynamite threads like hoodies, purple bathrobes, socks and sandals. Whether it’s the McDonald’s fry box logo with seven fries for each BTS member, or the marriage of BTS purple with McDonald’s red and gold, these designs are the perfect representation of an iconic partnership between two fan-favorite brands. And to get it, you must download the Weverse Shop app and create an account to prepare for the merch to drop.”
“Seeing the passion and anticipation from our fans worldwide since we announced the BTS Meal has been incredible,” said Morgan Flatley, Chief Marketing and Digital Customer Experience Officer, McDonald’s USA. “And the best part is, we are just getting started. We are preparing to give customers even more ways to experience this collaboration in the coming weeks – through a merch drop and exclusive digital content that will provide a behind-the-scenes look at BTS.”
McDonald’s partnership with BTS follows the brand’s successes of its meals with J Balvin and Travis Scott, both of whom had merchandise collaborations with the fast food giant.