BTS and Line Friends Characters Draw Big Crowds at LA Opening of Pop-Up Store

Image: YouTube

A new Line Friends store opened up in Los Angeles last week drawing more than 15,000 visitors. The LA location is a temporary pop-up, and the second store in the U.S. to feature the BT21 characters created by BTS and Line Friends, reports Billboard.

Along with the original Line Friends characters, the store, which will open for only three months, offers goods featuring imagery of the eight BT21 characters created by Korean Kpop boy band BTS.

The store’s opening took place the same week BT21 announced its collaboration with Converse, and precedes the BTS “Love Yourself” tour which includes over a dozen North American stops and debuts in Seoul August 25.


BTS is the first Korean group to take a role in the creation of official Line Friends characters with BT21 figures featuring Tata, Van, RJ, Chimmy, Cooky, Shooky, Mang and Koya.

Line Friends, featured on the Line Messaging App, a Japanese-based product associated with South Korea’s Naver, is looking to establish itself in the U.S. market with the Times Square and Los Angeles stores.

Here’s a video created by Line Friends showing throngs of fans lining up along the street.


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