Broadbank Group Appoints The Pistol as its Digital Media Partner

Jamie Nosworthy & Natalie Motta-Reeves

Digital marketing agency, The Pistol has been appointed digital media partner by Brandbank Group following a competitive pitch.

Under the remit, The Pistol will manage paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.

Brandbank Group is home to several Australian brands, including fashion brands Seed Heritage, Commonry, and Unison as well as leading lifestyle brands kikki.K, Fine-Day and Allkinds. Brandbank Group manages the stores, strategy, design, manufacturing, and digital experience for the brands, implementing customer-centric strategies across its network of physical and online stores.


A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams, all centred around exceptional omnichannel experiences.

Brandbank Group GM, Marketing and e-Commerce, Natalie Motta-Reeves, said “Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”

The Pistol CEO, Jaime Nosworthy, added: “Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth. Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering.

Its brands are brilliantly designed and carefully curated, with the customer at the heart of every offering – it’s a solid business model, and one we’re excited to strengthen and grow.”


The Brandbank Group appointment adds to The Pistol’s growing retail client stable, which includes UNIQLO, Purebaby and Liquor Marketing Group.

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