British Airways Launches ‘Discover the London You Don’t Know’ Campaign via OgilvyOne New Delhi,


After tugging at your heartstrings last year with ‘Fuelled by Love’, British Airways brings you its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a digital film created by OgilvyOne Worldwide New Delhi, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights.

Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savors London from new perspectives.

“The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t,” said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi. “Because that story is for you to discover. And choosing to fly British Airways is the best culmination of any story about London. Also, there’s the fact that Indians have been flying British Airways for generations. The challenge was to create a film that captures both these facets.”


 

“From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings,” said Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East. “Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

“Flying to London has become even more cost effective with the strength of the rupee against the pound. With these great value offers and so much happening in London, this is the best time to visit the city,” Williams added.

Credits –
Abhishek Gupta – Senior Creative Director
Deepak Kumar – Creative Director
Abhishek Shrivastava – Creative Controller
Sidharth Shukla – Vice President & Head of OgilvyOne Delhi
Namita Koshy – Associate Vice President
Nikhil Negi – Account Director
Sasanka Das – Senior Planner
Production House – Q.E.D. Films
Director – Amit Masurkar


 

 

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