Publicis Groupe has announced the promotion of Brian Ng to the position of Chief Experience Officer of Publicis Communications China. He will retain his role as Chief Strategy Officer of Digitas and Sapient China.
Ng will be responsible for driving the digital strategy offering and digital marketing for creative agencies under Publicis Groupe, designing integrated client’s customer experience across touchpoints and digital-first marketing techniques in several aspects, including digital ecosystem planning, CRM, digital transformation, and social media.
He will continue to lead Digitas and Sapient China’s digital strategy and manage end-to-end planning from content to user experience.
Ng has over 18 years of brand experience as well as digital and marketing strategy. He joined Publicis Groupe China in 2016 and has been leading the group’s strategy team to provide clients with integrated marketing, digitalization, and social media strategies.
He is behind the strategy work for clients such as Huawei global, HONOR global, Genesis, Tiktok, Mondelez and Universal Studio Beijing. He will report directly to Arto Hampartsoumian, Managing Partner and Executive Chairman of Publicis Groupe China.
“Brian Ng is a veteran in brand planning, digital strategy and experience marketing. He is well-versed in designing user experience strategies and in leveraging the latest digital techniques and platforms with business partners to create new digital experiences for consumers,” said Arto Hampartsoumian, Managing Partner and Executive Chairman of Publicis Groupe China.
“Under Brian’s leadership, I believe all creative agencies of Publicis Groupe China will benefit from his wealth of experience and provide increasingly meaningful brand experience for our clients. With Brian’s guiding hand, Publicis Communications Groupe will continue to lead with innovative marketing services, helping our clients’ brands in their digital transformation.”
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