Beer Brand Launches Fake Porn Website to Promote Original Content


Scottish craft beer brewer BrewDog has gone hardcore in a new campaign that includes the launch of an adult website that looks just like PornHub, dubbed “BeerPorn”

The site includes trailers for many of its 14 original series and original clips like such as “Josh has an ale-to-mouth adventure,” or “master nut eater proves he can fit them all in his mouth”.

If you’re looking for the hardcore stuff, you might be disappointed as the site actually just contains mild trailers for the BrewDog Network’s shows, such as The Nerdy Bartender, Are You Smarter Than a Drunk Person? and Craft Beer Adventure Club.

 
 

To promote the content the brand will be running ads for the parody site on the actual Pornhub, with banners that feature slow-motion eruptions of beer foam with the tagline, “I’d rather be watching Beer Porn.”

https://twitter.com/BrewDog/status/1034110978965815297

 
 

The site is part of The BrewDog Network — a subscription video-on-demand service that offers programming related to beer (of course), food, travel and entertainment shows.

“The BrewDog Network is the new king of content,” said James Watt, co-founder of BrewDog. “Craft beer is our passion — it’s always been what turns us on. And with the launch of the new network, we no longer have to keep it as our dirty little secret.

“Just as Netflix has pioneered mainstream streaming services, The BrewDog Network will be the first globally recognized, passion-focused platform,” added Watt. “We believe craft beer can be the inspiration for the most popular content on the internet–maybe even more popular than videos of cats falling off walls or celebrity sex tapes.”

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