BrandSpace Adds to its Teams in Sydney and Melbourne

Annaliese Norsworthy, Mike Shore, Brodie Ollington & Caroline Nikolic

Scentre Group’s BrandSpace has added to its team in Sydney and Melbourne to support its growth in 2023. The expansion is in response to the increasing demand from emerging and established businesses looking for new growth solutions, who understand the value Westfield destinations and the Westfield customer plays in supporting their growth.

“We’re enhancing our brand, product and service offering to partner more effectively with our clients in the year ahead,” said Scentre Group General Manager BrandSpace, Scott Moore.

“This is an exciting time, and we are delighted to be welcoming high-calibre talent to signal this expansion. Our ambition is to connect more businesses to their most valuable customers.”


BrandSpace welcomes Burzin Mehta, leading the newly created Digital Sales and Programmatic stream. As National Sales Manager, Burzin is focused on developing accelerated growth strategies for all digital products across BrandSpace and the broader Westfield ecosystem. Bringing 12 years of experience in publisher and agency, most recently at oOh!, Burzin’s passion for client challenges through the delivery of data led communications, positions BrandSpace for growth and to better serve digital solutions to our clients of all sizes.

Brodie Ollington joins as Group Manager, Agency, Sydney from Foxtel Media where she was Group Business Director. She brings 15 years of experience in media, across TV, Radio, Digital, Social and production, her strong market connections and knowledge of the broader media landscape will bring great momentum and focus to the agency team.

Annaliese Norsworthy has been appointed Group Sales Manager, Agency, Sydney after over a decade of experience in the OOH industry, both in Adelaide and Sydney, most recently as Group Sales Manager for Direct and Independent agencies at JCDecaux.


Mike Shore, joins as Head of Marketing & Strategy, Sydney, a newly formed function, shore leads the Marketing, Audience and Strategic Response as BrandSpace looks to generate greater demand from a breadth of client types.

Caroline Nikolic, Group Manager, Brand & Marketing, Sydney, joins from CommBank, where she worked in Brand Strategy, playing an instrumental role in CommBank’s rebrand in 2020.

Sam Daley, Group Sales Manager, Agency, Melbourne joins from Seven West Media and previous to this at Cars Guide. Sam’s specific focus on data and digital sets him up well for his new role.


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