Brandalism Targets Airline Advertising’s Climate Impact With Satirical Billboard Campaign

“The allure and glamour of high carbon lifestyles such as frequent flying has been purposefully crafted by the advertising industry and shows no signs of relenting,” said Tona Merriman from Brandalism.

As part of an awareness campaign from Brandalism, billboards across several European cities were recently covered with satirical ad campaigns “denouncing the role of aviation industry advertising in the climate crisis,” the organization said.

Brandalism, which is focused on “Intervening into ad spaces that usually celebrate consumption,” has installed its work at 500 advertising spaces in the UK, Netherlands, Spain, Italy, Portugal, Belgium, and France.

“The allure and glamour of high carbon lifestyles such as frequent flying has been purposefully crafted by the advertising industry and shows no signs of relenting – despite one of the hottest summers on record,” said Tona Merriman from Brandalism, on the Brandalism website.

 
 

One of the campaign posters, by Darren Cullen, takes aim at frequent flyers and luxury passengers, with the text “We’re turning Business Class green with the world’s first on-board golf course”. The work references “the three times the larger carbon footprint of Business Class flyers compared to economy,” said Brandalism.

Image: Brandalism

Andrew Simms, of the Badvertising campaign in the UK, said on the Brandalism website:

 
 

“Advertising plays a crucial, but often overlooked, role in fueling the climate crisis. By pushing high-carbon goods, such as cheap flights, advertising is complicit in driving carbon emissions higher at a time when we need to see an urgent reversal. Just like cigarette advertisements were eventually snuffed out from the 1980s onwards, governments and regulators need to step up to stop these companies polluting the planet and public space.

Image: Brandalism

“Advertising agencies such as Ogilvy, VCCP, Dentsu, DDB Munchen need to consider their role in driving up emissions for airlines they work for such as British Airways, Easyjet, KLM, and Lufthansa,” added Merriman on the group’s website.

“We call on employees in those firms to refuse work for high carbon clients.”

The Staff

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