Brand Refresh for Vietnam Airlines as it Expands Aircraft Fleet and Routes

As part of its ‘four-star service upgrade’, Vietnam Airlines has officially launched its new corporate identity -more of a refresh really- as it readies for expansion.

The brand refresh coincides with the company’s rollout of the brand new B787-9 Dreamliner which are due for delivery by the end of the month, and will be introduced on Vietnam Airlines’ UK routes beginning in September. Heathrow has been designated as the first international destination to be served by the new aircraft.

Frequencies will rise from four flights to five or six flights a week between Heathrow and Hanoi or Ho Chi Minh City following the deployment of the Dreamliners, before increasing to a daily service in summer 2016.


 

Earlier this month the Airlines celebrated the delivery of its first Boeing 787 Dreamliner with a pre-delivery ceremony at Washington’s Reagan National Airport.

Vietnam Airlines is the first Asian airline to operate both Boeing and Airbus’ next-generation aircraft at the same time.

The entrance to the fleet of the A350 marks the beginning of a major fleet upgrade including a total of 19 Dreamliners and 14 A350-900 XWBs.

“With the official launch of our new corporate identity and four-star service upgrade plans, we are striving to meet new demands, create differentials and add more value to serve our customers better,” said chairman Pham Viet Thanh.


 
vietnam-airlines Dreamliner Boeing 787

The Dreamliner Boeing 787. Vietnam Airlines is the first carrier in the world to operate the new aircraft.

Earlier this month the Airlines celebrated the delivery of its first Boeing 787 Dreamliner with a pre-delivery ceremony at Washington’s Reagan National Airport.

The event was attended by high-ranking dignitaries from both countries, including U.S. Transportation Secretary Anthony Foxx and general secretary of the Vietnamese Communist party Nguyen Phu Trong. Trong later met with US President Obama.

New Uniforms Part of Brand Refresh

The airlines will also introduce their new uniforms that were first announced back in March. The traditional Ao Dai uniforms are still at the forefront, now with brighter colors.

“We are determined to make Vietnam Airlines a strong airline, bringing passengers the best flight experiences thanks to the perfect blend of Vietnamese cultural traditions and state-of-the-art technologies,” said Pham.

Additionally it was announced that Vietnam Airlines will seek up to a 20% equity investment from “strategic partners”. The carrier’s plans going forward also include the sale of several existing older aircraft as they make room for the upgraded fleet.


 

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