Brand New Galaxy Rebrands as Assembly Connecting Digital Commerce & Omnichannel Media

“Since we acquired Brand New Galaxy in 2021, the agency has been essential to accelerating commerce-driven solutions for our clients.”

Piotr Morkowski, Julia Dziurbiejko & Kacper Kłos

Stagwell-owned Brand New Galaxy will rebrand as Assembly and bring with it expanded digital commerce capabilities and expertise into Assembly around the globe.

The new and bigger Assembly of data, talent, and tech enables the connection of omnichannel media to commerce to help deliver Assembly’s proposition of Find the Change That Fuels Growth across the entire consumer journey for clients.

“Brand New Galaxy’s rebranding as Assembly was a natural next step in the agencies’ partnership,” said a release.


Assembly now offers a stand-alone digital commerce capability of more than 400 experts working with clients including Lindt, Ceer, and Mashreq, while also offering expanded solutions for brands such as Lenovo, Fossil Group, and Virgin Mobile to deliver superior value and ROI for marketing investments.

Additionally, the move brings together attitudinal, behavioral and now transactional data under, STAGE, Assembly’s AI-powered platform and operating system. Ultimately, this furthers the company’s vision to create more connected omnichannel experiences to make clients’ brands perform, Assembly said.

Key executives from Brand New Galaxy will join Assembly’s global leadership team, ensuring seamless integration and continuity for existing and new clients.

Former Brand New Galaxy CEO Piotr Morkowski will now serve as Assembly’s Global Digital Commerce CEO, while Julia Dziurbiejko and Kacper Kłos assume the roles of Global Digital Commerce COO and Global Head of Digital Commerce, respectively.


“Since we acquired Brand New Galaxy in 2021, the agency has been essential to accelerating commerce-driven solutions for our clients. We believe this combination is the right step to bring the best minds in the industry together with a broader spectrum of digital services designed to drive full-funnel growth and engagement,” said Mark Penn, Chairman and CEO, Stagwell.

Morkowski added: “This move is a long-awaited natural next step in Brand New Galaxy’s journey since it joined Stagwell back in 2021. BNG has already been closely collaborating with Assembly on a number of global clients for the past two years, and coming under one umbrella is a natural move which creates even more growth opportunities for both our clients and people. I am truly excited about joining forces with Assembly to continue to be a challenger on the market and expand the digital frontiers even further together.”

“I am thrilled to have Brand New Galaxy become a part of Assembly,” said Rick Acampora, Global CEO of Assembly.

“Their expertise in digital commerce is a fantastic addition to help drive more meaningful connections between clients and their audiences. This integration and added capability allow us to help our clients grow by connecting their needs from end-to-end with more transactional data and insights to inform better brand strategies at the onset.

We’re also excited about what this means for our people as more scale and exposure result in more professional growth for each of them. Our goal is to Find the Change that Fuels Growth in everything we do, and we are excited about the limitless possibilities that lie ahead.”

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