Popular bottled herbal tea brand Xiao Xiao Huo has a packaging campaign to position it as the perfect remedy for food that “inflames” you.
According to the description :
In China, when people eat too much fried food or hotpot, it’s possible for them to get sores and pain in mouth, tongue, and throat. This symptom is called “get inflamed”.
In Chinese (characters), “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that “the flame is burning”. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort.
When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product.
The design will enable consumers to realize the strong effect of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.
Credits
Designer：Deng Xiongbo
Packaging Engineer：Su Zhicai
Project Type: Concept
Packaging Content: Flavored tea
Location: China
