Brand Element Design: Soneta Vol. 9 – Begadang 2, Indonesia

A submission project for Irama Visual Exhibition, an event for vinyl, music and art enthusiasts. Each designer was given a choice to select any existing vinyl cover art from the past and redesign it with their own interpretation.

From Thinking Room:

We picked the album by Soneta, a legendary Dangdut – a genre of Indonesian folk and traditional popular music – group lead by Rhoma Irama, well known as “The King of Dangdut”.


The album titled called Begadang 2, s wareleased in 1979. We created a die-cut sleeve forming The King’s silhouette and fluorescent inked screen printed a customized typeface of the album title on inside sleeve so when it’s opened, the typeface filling out the silhouette completely. A popping eye was added in the letter A since Begadang means “Stay Up Late” in English.


Creative Agency: Thinking Room
Project Type: Concept
Packaging Content: Vinyl
Location: Indonesia

Diana Gadong

Diana Gadong

Diana is a staff writer based out of Manila.

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