Brand Element Design: McDonald’s Vietnam Mooncake Box 2017

A mooncake is a Chinese bakery product traditionally eaten during the Mid-Autumn Festival. Most brands in countries that celebrate the annual even, adjust their strategy accordingly.

In Vietnam, McDonald’s has done the same.

Our…”mooncakes rich in flavors made from pure Vietnamese ingredients, combined with a cup of Arabica coffee will bring bold color to the McFans Mid-Autumn Festival full of Vietnamese flavor and fresh and young feelings.”



Creative Agency: INCA
Project Type: Produced, Commercial Work
Packaging Content: Mooncakes
Location: Vietnam

Diana Gadong

Diana Gadong

Diana is a staff writer based out of Manila.

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