×

    Brad Pitt is Speechless in New Ad for Boursorama Banque in France

    By Bobby McGill - Oct 7, 2019
    Brad Pitt is Speechless in New Ad for Boursorama Banque in France

    Brad Pitt doesn’t do a lot of commercials. Remember the ill-fated Chanel ad, which some referred to as “the smell of disaster” back in 2012?

    With that campaign now but a distant memory, French bank Boursorama and agency Buzzman have got the superstar actor back in front of an ad world camera with one caveat: he doesn’t actually speak in the film. Whether Pitt on mute is for comedic effect or the actor simply playing it safe, we don’t actually know – but the concept makes for a fun piece of ad work with Pitt a pleasure to watch.

    At first, you might think there is a problem with your audio, but no, while the rest of the world around him is abuzz, some even asking about the camera following him around, Pitt is completely muted during the one-minute spot.

    https://www.youtube.com/watch?v=O1ngFP7Ie6M&feature=youtu.be

    At one point the ad says that “we do not need Brad Pitt to recommend Boursorama Bank, because no one does it better than our customers”.

    This according to the French media, as we have not seen anything about it yet in English from the brand or Buzzman. The best we’ve been able to gather is that the spot was directed by François Rousselet and was filmed in New York & Los Angeles on a budget of “5 to 6 million Euros”. It launched yesterday with the media side of things being handled by Vizeum.

    The integrated campaign also features a print component starring Pitt.

    Image: Boursorama Banque

    Image: Boursorama Banque

    Credits

    Advertising Agency: Buzzman, France
    President and Executive Creative Director: Georges Mohammed-Chérif
    Vice-President: Thomas Granger
    Managing Director: Julien Levilain
    Copywriters: Victor Sidoroff, Mickaël Krikorian
    Art Directors: Victor Sidoroff, Mickaël Krikorian
    Art Directors Assistant: Rick Andersen
    Associate Director: Isaure Goetz
    Account Director: Lou Leproux
    Account Manager: Lola Pegoraro
    Account Executive: Candice Pineau
    Head of Strategic Planning: Clément Scherrer
    Social Media Manager: Paul Gosset
    Head of PR & Communication: Amélie Juillet
    PR & Communication Manager: Paul Renaudineau
    Talent & Rights Management: Dee Perryman
    Head of TV Production: Vanessa Barbel
    Producer: Katya Violi
    Production: Insurrection
    Director: François Rousselet
    Executive Producer: Erinn Lotthé Guillon
    Line Producer: Benoît Roques
    Post Production: Mikros
    Sound Production: THE
    Music supervisor: Too Young
    Music: Punch Drunk Love
    Compositor: Romain Vissol
    Photographer: Mark Seliger


    Here is one of Pitt’s ill-fated Chanel spots that were ravaged by critics and comedic parodies aplenty.

    And, for good measure, here is some of Pitt’s other ad work, including that whacky sumo ad for Softbank.

    https://www.youtube.com/watch?v=zIF2rMkQlB8

    Get more brand in your diet

    We never share your info, we only share ours.