In a new holiday film to wrap up 2021 Coca-Cola highlights a young boy who worries about his new apartment’s lack of a chimney for present delivery. How will Santa Claus get in otherwise, right?
From there, the boy engages in an intense DIY project – much to the surprise of dear ol’ mom, as even the neighbors pitch in to construct a funnel from delivery boxes and other materials as a way for jolly old Saint Nick to deliver what we assume will not be coal, since he seems to be a good kid.
The three-minute spot from DentsuMB and directed by Sam Brown ends with a charming twist – as all ads this time of year should.
“We don’t just re-amplify the Christmas values and benefits, because everybody understands what Christmas is about,” says Tom Hidvegi, Coke’s director of creative strategy, in the BTS film below.
“We manage to tell the story of why Coca-Cola and Christmas can be so special together.”
Various versions of the spot will air across nearly 100 markets as part of Coke’s global “Real Magic” platform.
Credits
Coca-Cola: Real Magic at Christmas
Agency: dentsuMB UK
CCO: Simon Lloyd
Creative Director: Sarah Bamford
Creative Team: Joe Stamp, Tom Prendergast
Business Director: Tom Adamson
Senior Account Director: Jenna Livesey
Account Director: Raffi Churcher
Project Manager: Michelle Lemon
Agency Producer: Helen Powlette
Print Producer: Gemma Hose
Production Assistant: Callum Sharp
dentsuMB UK CEO: Gareth Collins
dentsu UK & EMEA CEO Creative: James Morris
dentsu Americas Chief Client Officer: Ida Rezvani
Production Company: Rogue
Director: Sam Brown
Producer: Polly Ruskin
EP: James Howland
Director of Photography: Ben Fordesman
Production Designer: Andy Kelly
Editor: Paul Hardcastle
Editorial House: Trim Editing
Post-production: Selected Works
Post Producer: Polly Kemp
Music Arranger: Chris White
Music Composer: Robert B Sherman, Richard M. Sherman
Music Supervisor & Producer: Sian Rogers
Music Supervisor: Joshua Gibbard
Production Assistant: Chris Christoforou
Music Company: SIREN
Recording Studio: Abbey Road, studio 1 with the London Metropolitan Orchestra
Engineer: Paul Golding
Audio post-production: Factory
Sound Engineer: Anthony Moore & James Utting
Producer: Deborah Whitfield
Post House: Selected Works
VFX 3D: Francois Roisin
VFX Supervisor: Wes
Animation: Hocus Pocus – Justin Lowings
Exec producer: Alex Fitzgerald
